About Hoteling & Hospitality Industry
The hospitality industry includes any company that provides leisurely products and services and focuses on customer satisfaction. This includes:
- Travel and tourism: Cruises, passenger railroad services, airplanes and other modes of transportation that move people from one place to another
- Lodging: Hotels, resorts, campgrounds, hostels, motels and other places that provide sleeping accommodations
- Recreation: Amusement parks, movie theaters, museums, zoos, spectator sports centers and other activities that provide entertainment
- Food and beverage: Restaurants, cafes, diners, bars and other places serving food and drink
The goal of hospitality services is to provide customers with an enjoyable experience. While the industry has existed for many years, it has seen many changes. Industry trends include:
- Providing the latest technology for guests to use at your facility
- Keeping websites and apps updated as customers research and plan their trips
- Receiving a higher amount of international visitors, creating the need to tailor experiences to different needs and cultures
- Implementing more services dedicated to well-being, such as fitness centers and healthy foods
Success in the hospitality industry depends on the quality of customer satisfaction, disposable income amounts and quantity of leisure time.
Challenges Hoteling & Hospitality Industry
The hospitality industry was one of the most affected during the coronavirus pandemic. Limited traveling, quarantine practices and public space shutdowns affected restaurants, hotels and other hospitality businesses. As coronavirus cases decrease and more businesses open again, the hospitality industry will need to demonstrate to its customers that health and safety are priorities. The coronavirus pandemic’s effects will continue to be apparent in hospitality, meaning businesses will need to address and overcome these changes to return to pre-pandemic figures more quickly.
Some other challenges in the hospitality industry include:
- New technology implementation: Many new technologies are available for the hospitality industry, including self-check-in, online ordering and payments through apps. Customers expect interactions with both people and technological systems. Hospitality businesses need to implement technology and understand its operational parameters and troubleshooting techniques to provide a better experience. Customers also expect accommodations such as flat-screen TVs and free Wi-Fi, which hospitality enterprises need to provide.
- Environmentally friendly practices: Customers value companies that make an effort to adhere to sustainable practices. Hospitality businesses need to assess their products, systems and practices to ensure these are environmentally friendly.
- Security integrity: Sociopolitical and economic challenges shape traveling patterns, which affects the hospitality industry. These businesses need to make their customers feel comfortable and safe in their facilities. Hotels, resorts and similar companies also store sensitive employee and customer data that needs protection from cyberattacks.
- Employee retention: Though the hospitality industry is expected to grow, it struggles with high turnover rates. These businesses must implement methods that will attract quality talent and retain them for many years. This aspect means the hospitality sector will need to be competitive in the job market.