Protect your Brand Image
Your brand is a valuable asset. We help you to protect your brand image by achieving conformity throughout owned, managed and franchised networks.
A lot of money is spent building beautiful stores, restaurants and branches. Brands who have franchise partners and retail networks invest in fixtures, furniture & signage; demo products and branded displays.
A brand is often the reason consumers will choose one product over another. Ensuring that customers receive the same standard of service and see the same visual elements of the brand in every outlet they visit is central to protecting brand image. This applies especially to businesses with extensive retail networks or franchises such as banks, car dealerships, hotels and retail stores.
All this expense cannot only go to waste, but can be counterproductive if your locations and infrastructure are not well maintained.
Our mystery shopper visits and audits ensure your standards are respected throughout the network. Our specialists can develop a customized audit checklist or work with your existing one.
COMPREHENSIVE STORE AUDIT
Running an efficient store that delivers not only great customer experience, but also performs favorably on parameters such as stock turns, availability, shrinkage, operational expenses etc. depends on exercising strong control over hundreds of important aspects. Organizations do this by defining design guidelines and processes and procedures for everything from staff uniforms to stocking norms.
Our comprehensive store audit is a detailed audit where we measure compliance to all the guidelines defined by an organization. We study your processes to put together a comprehensive checklist or audit parameters, and our trained auditors conduct field audits to measure compliance. Data is collected in a reliable and transparent manner, along with evidence such as photographs to give a complete and correct picture of execution at stores.
BENEFITS FOR YOUR BUSINESS
NETWORK CONFORMITY AUDIT
Retailers, restaurants and hoteliers use network conformity audits to evaluate customer experience against defined standards. By visiting various network locations, inspectors verify compliance with technical and operational standards. Buildings are inspected for their signage, layout and cleanliness. Products are checked for stock levels, storage conditions and sell-by dates. Employees are audited for their adherence to uniform standards and service quality.
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